Communication and Facebook

Communication is essential for a successful Facebook group and event page. Even though it literally takes no more than five minutes to get your page up and running, it really isn't a "good" Facebook page unless you start to generate some communication with users, such as feedback.
Facebook basically runs on the people and the communication that users have with each other. Without users or an audience for a group or page, a Facebook page is literally dead. Although you may spend a lot of time working on making your Facebook group/event the best that you can, the users really keep the page alive and running.

Also, pictures, music, etc. can help keep communication alive on a group page. I feel that adding pictures and other media to your group or event keep Facebook users interested. It also makes them stay longer in the group. No one wants to see a dead group on Facebook. If you don't have at least something with your group page to catch their eye or don't take the time to keep it up, users are more apt to become bored or uninterested with your page and never come back. For Facebook, it's not that hard to forget about a group or page. You just move to the next one. It also makes your page less legit and unprofessional if you're not consistent with keeping up with the group page. Sometimes, it shows people that you're not as serious to keep up with the page if there isn't anything on there.

Events also require communication between users. If you're trying to plan an event, you need to invite people to that event. Facebook is a great way to inform your friends or users of events, especially if you don't have the time to do it the old fashioned way. Nowadays, more people utilize Facebook to get events out to the public.